Visual Meta: CRM Marketing Manager (m/f)

We are Visual Meta, a successful internet company founded in 2009 and acquired by the Axel Springer Group in 2011. Operating from a central o􀃕ce in the middle of Berlin, we run 13 comparison shopping portals in Europe under the brands LadenZeile and ShopAlike. Together, the sites drive 500,000 sessions a day, list 200 million offers from thousands of online shops and help consumers save time and find the product they love. We offer the professionalism of an established company and the culture of a startup. Our vision is to become a top reference for connecting online shops and consumers. We create reach for the shops and orientation for the consumers through cutting-edge tools and technologies. During the last years, we have been building a strong, international team that strives to stay ahead of the curve and contributes brilliant ideas to fulfill this vision. Every one of our 250 employees plays a vital role in our success story. If you want to be part of that and actively shape the future of e-commerce, then seize the opportunity and join our team!

JOB DESCRIPTION

As a CRM Marketing Manager you will be supporting and promoting the expansion of our shopping portals. As responsible person for our CRM strategy your work will have a major contribution on our search engine rankings and traffic numbers.

YOUR CHALLENGE AND TASKS
•You plan and create weekly newsletters in cooperation with in-house editors and designers
•You develop custom segmentation strategy based on customer shopping behaviour and brand’s KPIs; you increase engagement and conversion by creating personalised, highly relevant emails.
•You leverage website data and customer behaviours to build personalised dynamic emails with content and products to ensure an exceptional customer experience.
•You improve email performance by continuously testing and optimising email creative, cadence, offers, content, messaging, subject lines, calls to action and more.
•You develop and segment our email subscriber base to improve the open rate and the click rate of the newsletters
•You manage daily operations of the email program including developing email calendars, coordinating with other marketing teams on key themes and promotions; execution and deployment of seasonal email campaigns; measurement and analysis of key business metrics; and communication of results to management.
•You analyse and assess email performance on a regular basis in order to identify any changing business trends and take action where necessary.

YOU OFFER
•You have 1+ year of work experience in CRM Marketing
•You have a good understanding of the common online marketing and MS-Office Tools
•You bring strong analytical skills and rely on data for any decision
•You bring basic HTML knowledge
•You possess good English skills
•You are a creative individual that is constantly on top of the latest trends and topics
•You feature a communicative and proactive personality as well as a self-dependent working manner

WHAT WE OFFER:
•We master Marketing – Learn from one of the best performance marketing companies in Berlin
•We love diversity: our team contains over 50 nationalities , co-located in our office in the middle of Berlin
•We take responsibility – With us you have the option to become socially involved (e.g. charity lunch)
•We see your development as our priority: profit from a structured onboarding process, versatile training opportunities as well as room for further professional development
•We care for you: benefit from flexible working hours, mobile working, 27 vacation days, healthy snacks and sport activities (yoga, soccer, volleyball).
•We enjoy spending time together: join in for Friday beers, movie nights, team events, table football and ping-pong

INTERESTED?

Go ahead and submit your application in English including CV, writing samples, salary expectations and your availability. Tobias Friedl will be your point of contact.

Apply here!

https://visualmeta-jobs.personio.de/job/81790?_pc=19553#apply